We build and run your cold email outbound system—from targeting and prospect lists to sending setup, messaging, testing, reply handling, qualification, and booking. When someone replies positively, our team actively follows up by email, phone, and SMS where appropriate to turn that interest into a qualified sales call on your calendar. Your team takes the sales calls and closes the deals.

You cover the system cost, and we earn a performance fee for each qualified sales call that actually attends. An email reply doesn’t count. A booking alone doesn’t count. A no-show doesn’t count. The risk reversal is built into how we get paid: our performance income depends on delivering qualified conversations that happen.

Our current default pricing is $600 per month for the system, plus $300 per qualified attended call. The system fee covers sending domains, inboxes, lead data, and sending software—it is a pass-through system cost, not our profit. Pricing is confirmed on our call because rates can change.

A call counts when the prospect attends and meets the qualification criteria we agree on before launch. Those criteria are based on your offer and the buyers you want to reach. Attendance alone isn’t enough if the prospect doesn’t meet those criteria. You have a 24-hour review window to dispute a call against the agreed criteria.

No-shows don’t count toward the performance fee. A calendar booking only becomes billable when the call actually takes place and meets the agreed qualification criteria. The monthly system fee still applies.

Yes, if the prospect attends and meets the agreed qualification criteria, the call is billable even if they decide not to buy. We provide qualified sales opportunities; your team runs the sales process and closes the deals. This is pay per qualified attended call, not pay per closed customer.

If qualified calls don’t happen, we don’t earn performance fees for those missing calls. You still cover the monthly system cost. We review the targeting, messaging, replies, follow-up, and booking process to identify where the campaign is breaking and adjust the strategy. We don’t promise a fixed number of calls or closed revenue.

First, we need to understand where your previous campaign broke. If the right people weren’t replying, we look at targeting, messaging, and the offer. If interested replies never became meetings, we look at follow-up. We handle both the campaigns and the work after the reply: contacting interested prospects, qualifying them, and getting calls booked. We don’t just hand you replies and leave the chasing to your team.

We look at your offer, reachable market, margins, sales process, and capacity to take calls. Our general fit is owner-led B2B companies doing around $1 million a year or more, mainly in the US, with roughly 30,000 or more findable target contacts. Your service should be sold through conversations and valuable enough to justify the cost of those conversations. We’ll work through your numbers on the call, and if they don’t make sense, we’ll tell you.

A new sending setup needs approximately two weeks of inbox warmup before full campaign sending. Preparation also includes targeting, prospect lists, and messaging. The timing of qualified calls depends on your market, offer, and campaign response. We’ll discuss a realistic launch plan on our call rather than promise a full calendar in week one.

People on our team handle interested replies, qualification, and booking. For positive replies, we identify a phone number and aim to call within about five minutes when possible. We follow up by phone and SMS where appropriate until the meeting is booked or the prospect clearly declines. AI can help personalize email openers using actual prospect data; it doesn’t replace your sales team.

We need accurate information about your offer, pricing, ideal customer, sales process, and qualification criteria. We handle prospecting, sending setup, campaign messaging, testing, reply management, follow-up, and booking. Your team takes the sales calls, follows through on opportunities, and gives us feedback about prospect quality. You don’t need an internal outbound team for the work we handle.

No. We use separate sending domains rather than your main business domain. We authenticate the domains, warm the inboxes for about two weeks, and limit campaign sending to around 20 emails per inbox per day, with a maximum of two inboxes per domain. We also pay attention to targeting and messaging because the outreach still represents your business. These practices don’t promise perfect inbox placement or eliminate every reputation risk.

We build the prospect lists and write the campaign emails as part of the service. This offer uses cold email and follow-up, rather than Meta or Google ads, so there is no paid-ad budget attached to it. You cover the monthly system cost and the performance fees for qualified calls that attend.

We keep a shared booked-call tracker and provide a weekly report explaining campaign activity, replies, follow-up, calls, and next actions. Performance fees are invoiced weekly against the agreed qualification criteria, with a 24-hour review window. The monthly system fee is paid upfront before we purchase your sending setup.

We’ll go through the engagement terms, including any minimum commitment and cancellation conditions, before you start. The payment model is a monthly system fee plus fees for qualified attended calls. Confirm the written terms before paying so the commitment and costs are clear.